Ida Bioladen

For ida bioladen we developed the visual direction and translated attitude into a clear, cohesive visual system across space, print and digital. At the center of the project is Nicole — owner, curator and the driving force behind ida. What began as a personal connection to the store turned into a clear decision guided by intuition and conviction. Together, we stripped away familiar organic clichés and built a confident, contemporary identity that reflects Nicole’s approach: honest, curated and grounded. From typography to color and imagery, every element was designed to stand its ground. A visual identity with a strong point of view — rooted in clarity, character and trust.