Mercedes Benz x Adidas

Two German icons, one release. For the launch of the Mercedes-Benz x Adidas, we created a fashion editorial campaign where timeless design meets street culture. Both brands stand for craft, heritage and a silhouette you recognise instantly. We brought them together with people who give both a new attitude: Aki & Koichi, Niklas and Mariona. The result is an editorial series for the release, used across the campaign and the talents’ own channels.