Hotel Krone Arnstadt

Hotel Krone Arnstadt is more than one of Germany's oldest hotels — it is the vision of Germany's youngest hotel director. When Susi took over the historic house, she set out to preserve its remarkable heritage while giving it a fresh, contemporary perspective filled with warmth, personality and uncompromising attention to detail. Our role was to translate that vision into a brand identity. Instead of positioning the hotel as either a traditional business hotel or a staged boutique destination, we created an authentic balance between both worlds. Through a flexible logo system, bespoke typography and a modern social media framework, we shaped a visual language that reflects the house exactly as it is today: rooted in history, driven by passion and confidently looking ahead. We can't wait for this project to bloom!